The studio's website had not been touched in a year and a half. The five homepage banners added up to 52 MB, and the first image was a carousel of photos at galas, when in this trade what persuades is the before and after. There was no way to book: everything pointed to the phone or WhatsApp. The championship the artist won in 2023 was buried in a paragraph. And the shop had a test product published and indexed.
What we built
- The whole site map covered: the seven treatments with their own page — brows, eyes, lips, lash-line enhancement, brow design and lamination, lash lift — and the four courses with their prices. The new website can replace the old one without losing a single page.
- Real online booking, not a mock-up: the client picks treatment, day and time, gets the confirmation straight away and can change or cancel the appointment from the link she receives, without calling. Bookings go into the panel's diary.
- Images cut from 52 MB to 724 KB. The whole site weighs 1.6 MB, less than a single one of the old banners.
- The before/after as the first image on the homepage, and the championship in the footer of every page and highlighted on the «About me» page, instead of hidden in a paragraph.
- Free assessment by photo, the hook the studio already used, with its own place before booking.
- Structured data for a beauty salon for Google, with address and opening days, plus legal notice, privacy and cookie policies.
The whole page
Exactly as a visitor sees it, top to bottom.
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