Management software · Professional services

Management software for PR agencies

Contacts that go out of date constantly, embargoes with exact times and retainers measured in hours nobody records. Management software for PR agencies tracks media, coverage and time.

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In brief: software for PR agencies

  • Journalists move roles often and a stale list burns goodwill.
  • Embargoes are timed to the minute and unforgiving.
  • Retainer hours are consumed long before anybody counts them.
  • Coverage has to be captured when it appears or it disappears.

A media list decays every month. Journalists change desks, publications close and a pitch sent to somebody who left two years ago costs a relationship rather than merely failing, so maintenance is the work rather than an afterthought.

Embargoes are precise instruments. A time, a title and who agreed to what has to be recorded exactly, because one early publication damages every other relationship on that story at once.

Retainers overrun invisibly. Ten unlogged phone calls a month is a day of somebody's time, and an agency that discovers this at renewal has already given the work away for a year.

Coverage vanishes if it is not captured. Broadcast clips and online articles are edited or removed, so recording them as they appear is what makes a quarterly report possible at all.

The modules PR agencies need

Start with the one that hurts most and switch on the rest when you're ready — they all share the same data.

Starts here

Clients (CRM)

The record, history and follow-up for every client and quote, so none slips away.

Email marketing

Campaigns and automations to bring clients back, with ready-made templates and tracking.

Analytics

What brings you clients and what doesn't, in a clear panel with no jargon, to decide with data.

How we do it for PR agencies, step by step

  1. 1

    We look at your day-to-day

    We look at what you already keep — diary, spreadsheets, notebook — and what can stay exactly as it is.

  2. 2

    We choose the modules

    We leave out anything you would not use this quarter; it stays there for when you want it.

  3. 3

    We set it up for your sector

    We tune the software to the real language and needs of PR agencies.

  4. 4

    We connect it to your website

    So managing starts where the customer finds you: your website and Google profile.

  5. 5

    We hand it over working

    Simple training and close support so you get value from day one.

It starts where your customer finds you

Enquiries name a sector, a goal and usually a deadline attached to a launch. Capturing the deadline is what shows whether the conversation is a retainer or a single project.

Frequently asked questions about software for PR agencies

How often does a media list go stale? +

Continuously. Journalists move desks and titles close, and a pitch addressed to somebody who left two years ago damages the relationship rather than simply going unanswered.

Why record embargoes so precisely? +

Because one breach affects every outlet on the story. A time, a title and an agreement have to be written down exactly, since a single early publication costs the goodwill of everyone who waited.

How do retainers overrun? +

In unlogged phone calls. Ten of them a month is a full day given away, and an agency that only notices at renewal has been subsidising the client for a year.

Why capture coverage immediately? +

It does not stay put. Articles are edited and broadcast clips disappear, so recording them as they appear is the only way a quarterly report can be assembled later.

Much more than a website

Not just your website. Your CRM so no enquiry slips away.

Every enquiry that comes through the website lands in your panel with follow-up, and you turn it into a client.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What PR agencies look for

If any of these is what you're after, this software is for you.

  • media contact database
  • embargo and timing control
  • retainer hours tracking
  • coverage capture and reporting
  • campaign activity log

What your management software includes

The matter sets the pace

Not the diary but the matter: quote, engagement, deadlines and invoices in one place, traceable client by client.

Deadlines that don't slip

Recurring tasks and reminders attached to the matter, not to a sticky note on the screen.

Fees you can see

Time spent, rates and unpaid invoices per matter, so nobody recalculates at month end.

Shall we put the day-to-day in one place?

We'll show you the modules that fit how you already work. Demo and quote, no commitment.

We reply within 24 hours · No obligation

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