People search for the treatment, not the salon: balayage, gel nails, laser hair removal. Each one deserves its own page, with how long it takes, what it costs and what to expect afterwards.
Someone searching at eleven at night wants to book at eleven at night. With no online booking, they go to the salon next door that does not make them ring during opening hours.
Prices move with hair length, skin type or the number of sessions, and hiding that behind a single figure loses the appointment. A range, with what changes it, reads as honesty and the client arrives expecting the number.
What actually happens in the room takes the fear out: how long it lasts, what it feels like, what you can and cannot do afterwards. That description books the first appointment better than any offer.
«Is this safe, and what do the rules say?» Selling a tan without discussing risk is the mistake that closes studios. Which power limits the law sets for booths and who checks them, what minimum age applies and which documents go with it, which people should not go in at all — very fair skin, many moles, certain medications — and why a serious studio turns customers away.
«How many sessions to get a tan, and how long does it last?» Promising instant results produces refunds and bad reviews. How many sessions each skin type needs and at what intervals, how long the colour holds and what strips it fastest, why doubling the exposure does not double the result, and how it combines with self-tan without patches.
«Booth, spray or cream — which suits me?» Each does something different and the customer chooses blind. How long each method lasts and how it looks on pale skin, how long to wait before a shower or a pool, what clothing to bring and what happens to hair, and what upkeep costs across a whole summer.
A studio that publishes who it refuses is trusted by everybody else. Skin assessment at reception, the questions asked about medication and the answer «not today» are what separate a salon from a machine with a coin slot.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online booking, treatments and prices and packages and memberships, so every visit has something clear to do and ends up a customer.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
We optimise your website so your sunbed studio appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.
