Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
The dimensions that make a staircase comfortable and compliant are what separate one that tires people from one that fails an inspection. The going-to-rise relationship, minimum width by use, headroom above, what the handrail requires, and why a staircase fitted to the space left over sometimes means rethinking the space.
«Will it creak?» is the complaint that arrives in the second winter. Why staircases creak — timber moving, glued or screwed joints, bearings — which construction avoids it, what changes between solid and veneered, and what can still be corrected once it is installed.
Whether the existing one can be replaced without major works decides between renovating and putting up with it. What survives from the existing structure, when new treads and a handrail are enough, when everything comes out, how many days the house is without stairs and how people get up meanwhile.
Publish what you need to quote. A photograph, the floor-to-floor height and the opening size are three things anybody can send, and a maker who asks for exactly that gets the enquiry the ones asking for a site visit never see.
No filler features: we prioritise what actually brings you customers in your staircase company — online enquiries and quotes, designs and materials and designs and materials — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your staircase company it makes a good impression and adds customers.
We position you where your customers are: on the first page of Google and on the map, for searches for your staircase company in your area. Local SEO done well today is what fills your calendar tomorrow.
