Web design · Home & renovation

Web design for slate roofers

An old slate roof usually fails at the nails, not the slates — and salvaged slate is worth more than new.

Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.

References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.

Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.

How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.

Today, before choosing a slate roofing company, your customer searches Google and looks at the website. A professional, clear page with good photos builds trust and sets you apart from your local competition. We design your site so customers request a quote for slate roofing and see your work.

What matters about your website isn't that it's pretty, but that it works: that's why we integrate online quote requests, services and materials and gallery and guarantees, so every visit has something clear to do and ends up a customer.

Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your slate roofing company it makes a good impression and adds customers.

A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your slate roofing company in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.

In brief: web design for slate roofers

  • A privacy policy and a cookie notice that loads only what is needed are part of the job, not of your to-do list.
  • We write the copy after a conversation about your work — an hour of your time, and it is the part that sells.
  • Not a brochure but a tool: it takes enquiries while you are working.
  • Built for Google from the ground up, so people find you rather than merely visit.

⚙️ Not just a website, a tool

A website for a slate roofing company is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Nail sickness

Why slates slip, and what it means.

Reusing the old slate

Sorting, salvage, and matching.

Ridges, valleys and lead

Where roofs actually leak.

The guarantee

What backs it, and for how long.

How we work with slate roofers, step by step

  1. 1

    We look at your business

    We go through the sites ranking above you and work out where they are weak.

  2. 2

    Structure and content

    We settle what shows without scrolling: the important thing first, everything else below it.

  3. 3

    Design and build

    We build for the phone first, because that is where most of your visitors decide.

  4. 4

    Launch and Google

    We look at the numbers after four weeks and fix the places where visitors drop out.

  5. 5

    Handed over working

    We stay reachable by the same channel your customers use, so a fix takes minutes and not a ticket.

Frequently asked questions about web design for slate roofers

Why do slates keep slipping? +

Nails corrode long before good slate wears out, so a roof shedding slates one at a time usually needs stripping and renailing rather than patching. Patch repairs on a nail-sick roof are money thrown away.

Can the old slate be reused? +

Sorting salvaged slate, what proportion survives and how it is matched, since reclaimed often outlasts new imported stone. It also keeps a period roof looking right.

Where do roofs leak? +

Ridges, valleys, abutments and leadwork rather than the field of the roof. Owners ask for slates and need the flashing.

What guarantee is there? +

Length of guarantee, whether it is insurance backed and what it covers, since roofers change trading names. That backing is what makes a large quote acceptable.

Do we have to show prices? +

A range per type of job is enough — bathroom, kitchen, full flat — with what is included. It removes the calls that were never going to be your work.

How many projects should the gallery show? +

Eight to twelve, well photographed, beats fifty snapshots. Each one with the town, how long it took and roughly what it cost.

Do we need the customer's permission to show a job? +

In writing, however brief. We file the permission with the photographs, which saves taking a project down two years later.

Can we publish jobs from the phone? +

Yes, and that is the point: a photo, the town and two lines, done in the van before driving off. One job a week beats a gallery built once a year and never touched again.

Can you keep my current domain? +

Yes, and we prefer it. Losing a domain that has been printed on vans and business cards costs more than any redesign gains.

Do you need my logo files? +

If they exist, yes. If they do not, we work with what there is and tell you honestly when the logo is holding the rest back.

Will the site be fast on a bad connection? +

That is a build decision, not an add-on. Compressed images and no unnecessary scripts matter most exactly where coverage is worst.

Much more than a website

Not just your website. Your panel so no quote is lost.

Every request lands in your CRM with appointments and follow-up — you reply fast and close more.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your slate roofing company and we'll prepare a no-obligation quote.

We reply within 24 hours · No obligation

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