Web design · Home & renovation

Web design for roofers

Roofing has more doorstep traders than any other trade, so the page has one job: show why you are not one.

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Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.

References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.

Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.

How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.

Today, before choosing a roofing company, your customer searches Google and looks at the website. A professional, clear page with good photos builds trust and sets you apart from your local competition. We design your site so customers request a quote for roofing work.

We build your site around what really drives your roofing company: online quote requests, roofing and repairs and materials and guarantees. A tool that takes work off your plate and brings you customers, not a website that just "sits there".

We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.

We optimise your website so your roofing company appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.

In brief: web design for roofers

  • Domain, content and logins stay in your name: you ask nobody's permission the day you want to change something.
  • We write the copy after a conversation about your work — an hour of your time, and it is the part that sells.
  • If something goes down, yesterday's backup takes over: phone number and address are reachable again in minutes.
  • Enough contrast, readable sizes and clean structure help older customers as much as they help Google.

⚙️ Not just a website, a tool

A website for a roofing company is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Not the man at the door

Written quotes, no cash up front.

Seeing what you cannot

Photographs from the roof.

Scaffold or ladders

What the job actually needs.

Storm damage and insurance

Reports, claims, and temporary repairs.

How we work with roofers, step by step

  1. 1

    We look at your business

    We go over how roofers actually work, what you sell and who you compete with locally.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We set type, contrast and sizes so the site still reads in bright sun and at sixty.

  4. 4

    Launch and Google

    We submit the site to Google and check a few days later what is actually indexed.

  5. 5

    Handed over working

    We hand over the access to your Google profile and the analytics, not just the website.

Frequently asked questions about web design for roofers

How do we know you are genuine? +

A written quote, an address, no demand for cash in advance and no pressure to decide today. Publishing the warning signs earns the job from the person who has just had a knock at the door.

Can we see the problem? +

Photographs and video from the roof before and after, since the customer cannot inspect what they are paying for. It is the most convincing thing a roofer can offer.

Why do you need scaffolding? +

When a job legally and practically needs scaffold rather than ladders, and what it adds. A quote without it is cheaper for a reason.

Will insurance pay? +

Reports for storm damage claims, temporary weatherproofing while a claim runs and what insurers require. Homeowners lose claims for want of the right paperwork.

Do we have to show prices? +

A range per type of job is enough — bathroom, kitchen, full flat — with what is included. It removes the calls that were never going to be your work.

How many projects should the gallery show? +

Eight to twelve, well photographed, beats fifty snapshots. Each one with the town, how long it took and roughly what it cost.

Do we need the customer's permission to show a job? +

In writing, however brief. We file the permission with the photographs, which saves taking a project down two years later.

Can we publish jobs from the phone? +

Yes, and that is the point: a photo, the town and two lines, done in the van before driving off. One job a week beats a gallery built once a year and never touched again.

What are the running costs each year? +

Domain and hosting stay modest and we state them upfront. Everything else is optional: you decide whether to make changes yourself or hand them to us.

And the privacy policy? +

It is part of the job, along with a cookie notice that loads only what is needed. We set both up rather than leaving them on your desk.

Who writes the texts if my English is not perfect? +

We do, and then you read them aloud. If a sentence does not sound like you, it does not stay — the site has to survive a customer quoting it back.

Much more than a website

Not just your website. Your panel so no quote is lost.

Every request lands in your CRM with appointments and follow-up — you reply fast and close more.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Web design for other sectors

Steakhouses Security companies Dog day care centres Health food shops Courier companies Paediatric clinics

Also want SEO or management software for your roofing company?

Ready for a website that works?

Tell us about your roofing company and we'll prepare a no-obligation quote.

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