Websites for new build developments

Web design for new build developments

On many new estates there is a charge nobody mentions at the show home: an annual estate management fee, on a freehold house.

Two opposite intentions land on the same page: selling and buying. Not separating them loses both — one came for a valuation, the other came for listings.

Each property page is a landing page in its own right: it is where people arrive from a search and where they decide. Floor plan, honest photos, what the neighbourhood is like, and a way to book a viewing without picking up the phone.

The valuation is the enquiry worth having, and it is won with local numbers: what has sold in that street, how long it took, asking price against final price. A generic free-valuation button gets ignored.

Sellers are buying your marketing, not your office. Say how you photograph, where you list, how viewings are handled and what happens in the first two weeks — that is what they are comparing between two agencies.

Your new build development competes for the attention of customers who decide on their phone. A slow or dated website — or none at all — loses you bookings and calls every day. That's why we build sites for new build developments that turn visits into customers: the goal is that buyers browse new-build homes and enquire.

We build your site around what really drives your new build development: online listings and enquiries, developments and homes and viewings and reservations. A tool that takes work off your plate and brings you customers, not a website that just "sits there".

No recycled templates: we start from your brand, your colours and your photos to create a unique website for your new build development, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.

An invisible website is useless. We work the local SEO of your new build development — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.

Shall we talk about your new build development's website?

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In brief: web design for new build developments

  • Built for Google from the ground up, so people find you rather than merely visit.
  • Perfect on a phone: that is where new build developments get found, and where the decision is made.
  • Domain and hosting are stated upfront; everything else is optional and you decide who handles it.
  • A shop can be added later without rebuilding: plenty of new build developments take that route two years on.

⚙️ Not just a website, a tool

The site works when you cannot: it answers the obvious questions, shows the work and takes the enquiry at eleven at night.

What your website includes

Estate management charges

What it is, and what it covers.

Incentives and the real price

Deposit help, part exchange, extras.

Snagging

The list, and the fix period.

What "from" hides

Plot premiums, and the actual home.

How we work with new build developments, step by step

  1. 1

    We look at your business

    We pin down what the site has to produce: calls, bookings, enquiries with a photo attached.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We build for the phone first, because that is where most of your visitors decide.

  4. 4

    Launch and Google

    We look at the numbers after four weeks and fix the places where visitors drop out.

  5. 5

    Handed over working

    We stay reachable by the same channel your customers use, so a fix takes minutes and not a ticket.

Frequently asked questions about web design for new build developments

What is the management charge? +

Annual charges for roads, greens and drainage on estates not adopted by the council, how it is set and that it applies to freehold houses too. Buyers find out at the searches stage or later.

Are the incentives worth it? +

Deposit contributions, part exchange, stamp duty paid and upgrade packages, and what each is really worth against a lower price. Incentives protect the headline price for the developer.

What if there are faults? +

The snagging inspection, the developer's fix period, what counts as a defect and how to escalate. Independent snagging before completion is worth naming.

Why is it more than the advertised price? +

Plot premiums, aspect, parking and which specification the advertised figure refers to. The lowest price is usually the least desirable plot.

What has to be on a property page? +

Square metres that match the deeds, the year of build, running costs and the energy rating. Those are the four people check before anything else.

Should we separate sellers from buyers? +

Yes, from the first screen. One came for a valuation and the other for listings; a single page serves neither.

Can listings come from our own software? +

Through a feed, with photographs and prices in sync. Otherwise you keep two catalogues and they end up disagreeing.

Does the energy rating have to be in the listing? +

Yes, in any property advertisement, along with the certificate details. It is missing from a surprising number of agency sites and it is one of the few things on a listing page that can actually be enforced.

Will it appear on Google? +

Yes. We design every website optimised for local SEO from the ground up, so your new build development appears when people search for you in your city. We can also run an ongoing rankings plan.

Do you work with customers abroad? +

Yes. We handle the whole project remotely, fast and conveniently, with new build developments across the English-speaking world.

What if I already have a dated website? +

We redesign it while keeping your rankings: we refresh the look, speed and online listings and enquiries, taking care of URLs and redirects so you don't lose the SEO you already have.

Will the website be mine? +

Yes, 100%. The domain, hosting and content stay in your name when we finish. And we leave it with a simple panel so you can update photos, prices or services for your new build development whenever you want.

Much more than a website

Not just your website. Your real-estate CRM.

Every contact and viewing in your panel with follow-up — you close more deals.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your new build development and we'll prepare a no-obligation quote.

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