Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
«Who measures, and what if it is wrong?» is the fear that stops a made-to-measure order, and the answer is the whole business. Whether you measure and whether it is free, what happens if a blind does not fit after your own survey, what changes when the customer measures, and why an opening that looks square almost never is.
Motorised blinds and whether cabling is needed loses sales when the options are not explained. That rechargeable battery motors exist with no disruption, when a cable is worth it and when not, how long a charge lasts, whether it works with the voice assistants already in the house, and what applies in an old building where nothing can be chased into the wall.
«Which fabric if I sleep during the day?» People arrive asking for blackout and sometimes that is not what they need. The difference between blackout, screen and translucent, how much light still comes past the edges even with blackout, what side channels solve, and how each fabric behaves in afternoon sun.
Publish what a typical window costs, fitted. Made-to-measure is assumed to be expensive, and one worked example with a real width and drop does more to start an enquiry than any photograph of a styled living room.
We think of your website as another team member: with online enquiries and measuring working 24/7, plus blinds and curtains and blinds and curtains. You focus on your made-to-measure blind company; the website handles capturing and serving.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your made-to-measure blind company it makes a good impression and adds customers.
Your website will appear on Google when people search for a made-to-measure blind company in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
