Web design · Professional services

Web design for art appraisers

Two questions arrive together and must be answered separately: is it genuine, and what is it worth. Mixing them is how appraisers get sued.

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People looking for a firm rarely compare prices: they are looking for someone to hand a problem to. The site has less selling to do than reassuring — clear areas of practice, real cases, and a first appointment that takes two clicks, not a phone call at ten in the morning.

Fees are the question nobody asks out loud. Explaining how you bill and what a first consultation costs loses the enquiries that were never going to convert, and wins the ones that arrive already prepared.

Most first contact arrives in writing and is judged on how fast the reply comes: a same-day answer beats a better CV. Saying who reads the message and how long you take converts more than another page of qualifications.

The first meeting is the step people hesitate over: whether it costs anything, how long it lasts, what to bring and whether it commits them to anything. Answered on the page, it turns a browse into a booked appointment.

Word of mouth now starts online: your next customer "checks you out" on Google before setting foot in your art appraisal service. A polished website tips the balance your way. We design it with that single goal: that collectors request an art valuation and authentication.

Your art appraisal service website isn't just a shop window: it includes online enquiries and valuations and everything your business needs — reports and expertise — integrated and easy to manage. Fewer calls, fewer gaps in your calendar, more customers.

Your website will load fast, look flawless on any phone and be easy to edit. We take care of the design, photos and copy so your art appraisal service projects the professional image it deserves.

Reviews and your Google profile decide many visits to an art appraisal service. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.

In brief: web design for art appraisers

  • Built for Google from the ground up, so people find you rather than merely visit.
  • If something goes down, yesterday's backup takes over: phone number and address are reachable again in minutes.
  • Perfect on a phone: that is where art appraisers get found, and where the decision is made.
  • Domain, content and logins stay in your name: you ask nobody's permission the day you want to change something.

⚙️ Not just a website, a tool

A website for an art appraisal service is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Attribution and valuation apart

Opinion with reasoning, not a guarantee.

Provenance and the wartime gap

Ownership history and why it is checked.

Auction estimate or insurance figure

Two numbers for two purposes.

Examination and laboratory work

What is done, and when it is needed.

How we work with art appraisers, step by step

  1. 1

    We look at your business

    We look at what customers keep asking on the phone — that belongs on the first screen.

  2. 2

    Structure and content

    We settle what shows without scrolling: the important thing first, everything else below it.

  3. 3

    Design and build

    We set type, contrast and sizes so the site still reads in bright sun and at sixty.

  4. 4

    Launch and Google

    We look at the numbers after four weeks and fix the places where visitors drop out.

  5. 5

    Handed over working

    We hand over the access to your Google profile and the analytics, not just the website.

Frequently asked questions about web design for art appraisers

Why separate the two? +

Attribution is a reasoned opinion, not a certificate, and valuation depends on it. Setting out the limits protects the appraiser and, paradoxically, makes the opinion more credible.

What is provenance? +

Documented ownership history, with particular attention to the years around the Second World War. Auction houses and museums will not proceed without it.

Which value do I need? +

Insurance replacement, probate or a realistic auction estimate — different figures for different purposes. Owners assume a single correct number exists.

How is a work examined? +

Visual examination, comparison with catalogues raisonnés and technical analysis where justified. Explaining the process shows why serious work takes weeks.

How long does a site like ours take? +

Four to six weeks in practice, and the slow part is never the build — it is getting the case descriptions and the team photographs out of the office.

Can we keep our current domain and email? +

Yes, and they stay in your name. Email is moved first and checked, then the site is switched over, so nothing goes dark in between.

Do we have to show our regulator and insurance? +

Registration number, professional indemnity and the complaints route are required — and they happen to reassure.

Does the site need a cookie banner? +

Only if it loads more than it needs to. We build without trackers and without fonts pulled from someone else's server, which removes the banner — and nobody has to dismiss a box before reading what you charge.

Will it appear on Google? +

Yes. We design every website optimised for local SEO from the ground up, so your art appraisal service appears when people search for you in your city. We can also run an ongoing rankings plan.

Do you work with customers abroad? +

Yes. We handle the whole project remotely, fast and conveniently, with art appraisers across the English-speaking world.

What if I already have a dated website? +

We redesign it while keeping your rankings: we refresh the look, speed and online enquiries and valuations, taking care of URLs and redirects so you don't lose the SEO you already have.

Will the website be mine? +

Yes, 100%. The domain, hosting and content stay in your name when we finish. And we leave it with a simple panel so you can update photos, prices or services for your art appraisal service whenever you want.

Much more than a website

Not just your website. Your CRM so no enquiry slips away.

Every enquiry that comes through the website lands in your panel with follow-up, and you turn it into a client.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

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Also want SEO or management software for your art appraisal service?

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Tell us about your art appraisal service and we'll prepare a no-obligation quote.

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