Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
«How do you know the followers are real?» is the suspicion that has stopped half the budgets in this trade. That reach and comment counts are read rather than follower totals, that the creator's own dashboard is required instead of screenshots, how bought spikes show up, and what happens if they surface after signing.
If the creator says something stupid, who pays? Nobody writes this down and it is what keeps a brand manager awake. What the contract says about prior approval, the window for taking a post down, what applies if they publish something damaging elsewhere, and who answers for advertising that was not labelled as such.
Who owns the video afterwards is where money is lost by asking too late. How many months the content can run in paid ads, whether it works for the shop window and in store, what extending those rights costs, and that without that line a brand owns a campaign it cannot reuse.
Publish how you are paid. A flat fee, a percentage of the creator's rate, or a share of tracked sales are three different incentives, and a brand that has been burned once is choosing an agency on that answer alone.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and project quotes, services and creators and campaigns and results, so every visit has something clear to do and ends up a customer.
Your website will load fast, look flawless on any phone and be easy to edit. We take care of the design, photos and copy so your influencer marketing agency projects the professional image it deserves.
An invisible website is useless. We work the local SEO of your influencer marketing agency — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
