In direct sales it is provenance that decides, not price: the farm, the method, the season. Telling that story sells to the people who are deliberately avoiding the supermarket shelf.
Delivery is the first point where the basket gets abandoned: the cold chain, the transit time, what happens in a heatwave. Explained honestly, it stops being a reason to leave.
Two buyers read the same page: the family ordering a box and the shop ordering a pallet. Minimum order, formats and lead time told apart stop each of them wasting the other's time.
Say where else you can be found: which markets, which shops, which restaurants use it. That list is proof, and it catches the customer who searches for the shop before they search for the farm.
«Do you cure legs that are not yours?» is the service almost no page explains and the one that generates the most calls. Whether pieces from private customers are accepted or only from businesses, how many per batch, what is required on arrival — weight, salting, slaughter date — and what is refused, and how each piece is marked so nobody leaves with the neighbour's.
How long it stays and how much weight it loses are the two numbers without which no quote exists. Months by piece and entry weight, the expected shrinkage as a percentage, what changes between a natural loft and a climate chamber, and why a lighter piece is not a lost piece.
«If a piece spoils, who is liable?» is asked by nobody until it happens. What insurance covers stored goods and to what value, what counts as a fault from origin and what from curing, how the condition on arrival is documented, and what happens with a piece that arrives already compromised.
Publish the collection calendar. When pieces go in, when they come out and what happens if an owner cannot collect on the date: a family curing one leg a year plans their whole autumn around those two dates.
Every site we design for ham curing houses is built to convert: online orders and gifts, hams and boards and hams and boards, with an experience so simple your customer books or gets in touch without hesitating.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
We optimise your website so your ham curing house appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.
