Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
«A pane has gone — will you come today and make it safe?» A broken shopfront at eight in the evening does not wait for a quote. What emergency cover exists and within how many hours somebody arrives, what a first visit does to close the opening until new glass arrives, what a call-out costs out of hours and at weekends, and which photographs and measurements sent by message speed everything up.
«Can double glazing go into my old frame?» It saves considerable money, and the conditions that make it work are rarely spelled out. What thickness each frame accepts and how that is measured without dismantling it, what comfort is gained against replacing the whole window, when old timber or aluminium will not carry the weight of a sealed unit, and what result to expect on noise, which is where expectations usually miss.
«Which glass is required on a balustrade or a shower screen?» There is no opinion here, there are standards, and a cheap installation can be unlawful. Where toughened glass is demanded and where it must be laminated, why toughened collapses entirely while laminated holds together, which thicknesses follow the height and the opening, and what paperwork accompanies the installation for the day somebody asks for it.
Publish the sizes you keep in stock. A pane cut and fitted the same afternoon against one ordered for next week is the whole decision, and the customer with a hole in their window is choosing on exactly that.
No filler features: we prioritise what actually brings you customers in your glazier — online quote requests, services (glass, mirrors, glazing) and services (glass, mirrors, glazing) — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
We work with the technology that best fits your glazier: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
Your website will appear on Google when people search for a glazier in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
