The emergency is the most valuable search in the trade. «Broken window» gets typed at night, with the glass still on the floor, and showing a number that answers beats any price.
Cut to size is an entirely different demand. «Glass cut to size» gets typed by somebody holding a sheet full of centimetres, who collects three quotes and decides at leisure.
The type of glass gets searched explicitly. Somebody typing «laminated» or «toughened» already knows more than average and expects an answer at the same level.
Component plus problem lands best. «Shower screen leaking», «patio door misted», «drill a mirror» are three jobs and three pages.
Glazing grants appear seasonally. Explaining what replacing the glass achieves and what it does not captures a search that otherwise ends up with window fitters.
The radius is short and the competition local. Districts in the text beat any general page, because nobody carries a broken pane forty kilometres.