Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
«Do you have to dig up the garden?» is what stalls the decision in an existing house. The difference between vertical boreholes and horizontal collectors, how many metres and how many holes, what machinery arrives and by what route, how many days it takes and how the ground looks afterwards, and what happens when there is no access.
Whether it beats an air source heat pump is the real comparison, and answering it badly costs the installation. What efficiency each delivers on the coldest day, how much more ground source costs to install, how many years absorb that difference, and the cases where you openly recommend the air source instead.
Noise and where the machine sits is not asked until a neighbour complains. That the pump lives indoors with no outdoor unit, how much room it needs and where it usually goes, what is audible in the room above, and why that is the argument that wins in terraced houses and noise-restricted areas.
Explain what happens to the existing radiators. Ground source works at low flow temperatures, and whether the current emitters cope — or whether the quote hides a room-by-room replacement — is the number that decides the project.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and quotes, solutions and services and quotes and site surveys, so every visit has something clear to do and ends up a customer.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your geothermal company it makes a good impression and adds customers.
An invisible website is useless. We work the local SEO of your geothermal company — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
