Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
Almost every enquiry carries the same unspoken question: is it worth it, or should I just buy new. Saying when a piece deserves the work, when the value is mainly sentimental and when to advise against it honestly wins the jobs where price stops mattering.
On an old piece the real fear is losing value. The difference between conservative restoration and refinishing or painting, which interventions are reversible, and what happens to original hardware and patina separates you from any furniture makeover.
Nobody can price without seeing the piece, but the route to a price can be described. Photographs first, what an assessment costs and whether it is credited, ranges for the commonest work and the point at which a fixed price becomes possible.
Transport frightens people more than the work does. Whether you collect, how a wardrobe leaves a third-floor flat, what insurance covers a piece in your workshop and how long it stays there is what decides a nervous owner to go ahead.
We think of your website as another team member: with online enquiries and quotes working 24/7, plus before-and-after gallery and services and pieces. You focus on your furniture restoration workshop; the website handles capturing and serving.
We work with the technology that best fits your furniture restoration workshop: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
Your website will appear on Google when people search for a furniture restoration workshop in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
