People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
Everybody arrives too late, and that is where customers are lost. Notice needed for a simple cake and for a tiered one, how many orders are taken per weekend, whether there is a waiting list in communion season, and what is still possible at forty-eight hours.
«It looks lovely, but does it taste good?» is the silent suspicion of anybody who has eaten dry fondant. Which fillings and sponges exist under the decoration, what can be tasted before ordering, and that the decoration is chosen after the flavour rather than the other way round.
A tiered cake collapses on the first roundabout and the baker always gets the blame. Whether you deliver and how far, what it costs, how to transport it if the customer collects, what temperature it tolerates and how long before serving it should leave the fridge.
Price by portions, not by photograph. A cake for forty costs what it costs because of the servings, and a page that gives a price per head for each style stops the enquiry that opens with a picture nobody can afford.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and orders, designs and flavours and tastings and delivery, so every visit has something clear to do and ends up a customer.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your custom cake bakery, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
We position you where your customers are: on the first page of Google and on the map, for searches for your custom cake bakery in your area. Local SEO done well today is what fills your calendar tomorrow.
