Someone looking for a garage has a problem with the vehicle and very little patience: they type the fault, not the company name. What holds them is a price range, a slot this week, and a sign that you know their make.
Breakdowns and booked-in work are two different sets of customers. Serving both on one page loses each of them in the other's noise; kept apart, both find what they came for.
Whether it has to stay overnight decides more bookings than the price of an hour's labour. Turnaround, a replacement vehicle and the makes you work on belong next to the phone number, not on a page nobody opens.
How payment works belongs on the page: card, finance, whether the estimate costs anything and whether it comes off the repair. It is the detail that decides who gets the call when two garages look the same.
Keep the stock list honest and current. A car still listed after it has sold is the fastest way to lose somebody who drove across town for it, and it is the most common complaint about this trade.
Photograph the actual car, including the marks. Buyers expect a used car to have a scuff; what they do not forgive is discovering one that the photographs carefully avoided.
Explain the checks and the warranty. What has been inspected, what has been replaced and what cover comes with the car is what separates a dealer from a private sale, and it justifies the difference in price.
Be clear about part-exchange and finance. An indicative valuation and a quote that does not touch the credit file are the two things that get somebody through the door.
The part-exchange is half the deal and it is where trust is won or lost. Explaining how a valuation is reached, and giving an indicative figure before somebody visits, changes the whole conversation.
Finance questions stop people enquiring. Saying that an indicative quote can be given without affecting a credit file removes the fear that stops somebody asking at all.
The site is the stock list, done properly: real photographs including the imperfections, accurate availability, the checks and warranty explained. Part-exchange valued indicatively and finance quoted without a footprint.
The page that prevents a wasted journey is the simplest one: a stock list that is right today.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your car dealership, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
Reviews and your Google profile decide many visits to a car dealership. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
