Someone looking for a garage has a problem with the vehicle and very little patience: they type the fault, not the company name. What holds them is a price range, a slot this week, and a sign that you know their make.
Breakdowns and booked-in work are two different sets of customers. Serving both on one page loses each of them in the other's noise; kept apart, both find what they came for.
Whether it has to stay overnight decides more bookings than the price of an hour's labour. Turnaround, a replacement vehicle and the makes you work on belong next to the phone number, not on a page nobody opens.
How payment works belongs on the page: card, finance, whether the estimate costs anything and whether it comes off the repair. It is the detail that decides who gets the call when two garages look the same.
Whether you come to the boat or it has to be brought in stalls half the calls. Service on the pontoon and in which marinas, what can be done afloat and what needs lifting out, what transport and the crane cost, and who arranges permission with the marina: without that no quote is comparable.
The calendar runs this trade: everybody hauls out in autumn and everybody launches in spring. Weeks of waiting by season, when winter storage should be booked, and the fact that a job done in January costs less and finishes sooner than the same job in May.
A RIB, a keelboat and a motor cruiser with two inboards are not the same workshop. Which engines and hull types are handled, what is subcontracted — sails, electronics, paint — and where the limit is: people want that before moving a boat anywhere.
Publish the lay-up list. Antifoul, anodes, oil and impeller, winterising the engine and the water system, with a price for each, is the page an owner reads in September and books from before the yard fills up.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and booking, repairs and services and storage and winterising, so every visit has something clear to do and ends up a customer.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
Reviews and your Google profile decide many visits to a boat repair yard. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
