Titles are the search. Somebody who has watched a friend play a particular experience types its name, and an arcade that lists what it actually runs appears for phrases no generic page can match.
Whether it makes you feel unwell is asked constantly and answered by almost nobody in the trade. A straight answer — which experiences are gentle, how long a first session should be, that taking the headset off is normal — reaches an audience that had ruled this out.
The competition is an evening out rather than a sport. This is chosen instead of a cinema, a bowling alley or a meal, which means the pages should read like an outing with a price rather than like an attraction.
Watching is half the visit. Groups of six rarely play at once, so what the others see on a screen and how the session rotates is what decides whether it works as a birthday rather than as a queue.