Condition pages carry everything here, because the typical clinic site stops at a bare list of subspecialties. Every diagnosis brings its own questions and meets almost nobody competing, despite real search volume.
Availability is a search term in itself. Phrases like "seen quickly", "no referral" and "new patients welcome" get typed constantly, and whoever answers them gets the calls from people who have just been told to wait months.
Self-pay searches are growing steadily because waiting lists aren't shortening. They carry obvious price intent, frequently from beyond the county line, and the page that names a real figure takes them.
Second opinion is a serious search and a badly served one. Someone who has just been offered surgery wants another reading, and they choose whoever explained how to get one.