The model is the keyword, and every model deserves a page to itself. Typing the name of a specific machine along with its year of manufacture means a test ride is close, not that research is beginning.
Licence category splits the market cleanly in two. «A2 restricted» and «derestrictable later» lead to young riders who buy again two years on.
Part exchange is the highest-value search. Wanting to know what the old machine fetches means the next purchase is already being planned, and a figure is expected.
Used and new are two trades with two vocabularies. Mileage, service book and previous owners decide on one side; lead time and specification on the other.
The workshop carries the dealership through winter. «Valve clearance check» and «tyre change price» fill months in which nobody buys a motorcycle.
Insurance and registration are searched at the same time. Explaining what plating costs and when it pays makes you the pre-purchase point of contact.
Kit is revenue of its own, hooked onto the bike. Helmet, leathers and gloves are looked up right after the machine is ordered.
The time of year sets the whole searching calendar. People buy in February, ride through July and put the bike away in October, and all three phases deserve separate pages.
The franchise binds, but repairs bind harder. Servicing other makes as well catches searches the authorised dealer down the road is not allowed to serve.