The searching is done alone. Symptoms of pelvic floor weakness are typed in private, often after months of assuming it is normal, and a page that answers plainly and without embarrassment is what converts that moment.
New mothers ask about timing first. When it is safe to start after a birth, and whether a caesarean changes it, decides everything else, and most studios answer that question nowhere on their site.
Clinicians use different words. Physiotherapists, midwives and gynaecologists search for techniques and evidence rather than for classes, and a page in that register produces referrals rather than bookings.
Some people will not come in at all yet. A session at home, alone or on a screen, suits somebody too self-conscious for a room full of strangers, and saying that option exists brings clients who turn up in person a few months later.