Food & hospitality · TePublico.NET

SEO for hotels

Travellers search "hotels in your city", "boutique hotel in your city", "hotel near me" — then compare the OTA and your own site before booking. SEO for hotels gets you found for your own name and your city, so guests book direct with you, commission-free, instead of through Booking.com.

Get a free quote How our SEO works

In brief: SEO for hotels

  • SEO for hotels ranks you for your city and your niche, and — crucially — for your own hotel name, so guests find your direct-booking site.
  • Ranking for your brand name captures guests who found you on an OTA but search for you to book direct — the highest-value, commission-free booking.
  • Local and niche SEO (boutique, spa, business, family) brings the guests who want exactly your kind of stay.
  • Every direct booking SEO wins skips the OTA's 15–20% — so ranking pays back fast.

Travellers search by city and by type: "hotels in your city", "boutique hotel", "hotel with parking near me". SEO for hotels is what gets your own site in front of them — and, just as importantly, ranks you for your own hotel name, so a guest who found you on an OTA and searches for you to book lands on your direct-booking site, not the platform's paid ad.

The OTAs win discovery, but SEO is how you win back the booking. When you rank for your brand and your city, the guest comparing your site with Booking.com finds you easily and books direct — and every one of those bookings keeps the 15–20% commission with you. Over a year, that's real money that ranking, not paying, brings in.

Guests search for the kind of stay, never for the word hotel on its own: "boutique hotel", "spa hotel", "business hotel", "family hotel with pool". Ranking for the kind of stay you offer brings the guests who want exactly that. A page per kind of stay is what brings the guest who already knows what they want, and brings them direct.

Ask an assistant for a weekend in your city and it answers from what it can parse. Location, rooms, amenities and reviews, written as data rather than as prose — so an assistant has something concrete to quote when it recommend you, keeping you visible as travel search changes.

Local SEO for your hotel

A hotel is found by city and by name. We work your local SEO — Google Business Profile, reviews, and searches like "hotels in your city", "hotel near me" and your own hotel name — so travellers find your site and your direct booking, not just your OTA listing. Ranking for your brand is the single most profitable SEO win a hotel can make: it turns an OTA guest into a commission-free, direct one.

What our SEO includes

The menu as a page, not a PDF

The menu is the most visited page. As a PDF it's invisible to Google and unreadable on a phone.

Opening hours that are right

Bank holidays, closures and kitchen times: one wrong detail costs more customers than any missing advert.

People search by occasion

Lunch, gluten-free, terrace, birthday: people search by occasion, not just by cuisine. Each occasion deserves its paragraph.

Available tonight

Showing what is still left for today: this search arrives two hours before and waits for nothing.

Diets and allergies

Gluten-free and vegan are searches with buying intent, not a footnote at the bottom.

From ten people up

Menu, deposit and room on a dedicated page: one booking of that kind is worth twenty small ones.

How we do it for hotels, step by step

  1. 1

    Initial SEO audit

    We go through the three sites sitting above you and work out exactly where their advantage comes from.

  2. 2

    Keyword research

    We give each query a single page, so your own pages stop competing with each other.

  3. 3

    Technical & on-page SEO

    We link your pages to each other sensibly: the cheapest lever there is, and almost nobody uses it.

  4. 4

    Local SEO & authority

    We go after the mentions that count in your trade: associations, suppliers, the local press.

  5. 5

    Measure & keep improving

    We count enquiries and not just visits: a position is worth exactly what it brings in.

Free · 30 seconds · no email

Audit your website now

We tell you what is wrong with your site and why Google is not ranking it. No long forms, no waiting for emails.

Analysis with Google PageSpeed Insights + 12 SEO checks of our own. No sign-up, no spam.

Frequently asked questions about SEO for hotels

Why should a hotel rank for its own name? +

Because a guest who found you on Booking.com will often search your hotel name to book direct — but if the OTA's paid ad ranks above your own site, they book (and you pay commission) there. Ranking #1 for your own brand captures that high-value, commission-free booking.

Which hotel searches should I rank for? +

Your city and your niche — "hotels in your city", "boutique hotel", "spa hotel near me", "hotel with parking" — plus your own brand name. Niche and brand searches bring the highest-intent, most profitable direct bookings.

Can SEO really reduce my OTA commission? +

Yes, indirectly but powerfully. It won't remove the OTAs from discovery, but by ranking your own site for your brand and city, it wins back the bookings guests would otherwise make on the platform — keeping the 15–20% commission with you.

How long until a hotel sees SEO results? +

Brand-name rankings can come quickly; competitive city terms take longer. Expect real traction over 3 to 6 months, improving from there — and every direct booking it wins pays back the work.

Much more than a website

Not just your website. Your business's panel.

Table bookings, every contact and your email campaigns — all in one place, no calls or notebooks.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What customers of hotels type into Google

These are real searches your business can win clients with. We build your site to show up in them.

  • hotels in your city
  • hotel near me
  • boutique hotel near me
  • spa hotel near me
  • cheap hotels near me

Shall we get hotels moving in Google?

We look at your site and at whoever ranks above you, and tell you plainly what there is to win.

We reply within 24 hours · No obligation

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SEO for other sectors

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