The occasion writes the query. An anniversary, a birthday or simply needing to get away is what somebody types, and packages named after those reasons match the search far better than a list of destinations.
Travel time is the real constraint. Two hours by car is a different weekend from five, and pages built around how far people are willing to drive convert better than pages built around a region.
Surprise formats sell themselves. A weekend where the destination is revealed on the day is searched deliberately, and it solves the problem of somebody who wants to give a present rather than plan a trip.
The calendar decides the offer. Autumn walking, winter spa breaks and summer coast are different products, and publishing each one months ahead is what catches the planning rather than the impulse.