People no longer ask for recommendations the way they used to: they search for a domestic gas installer on Google and trust what they find. If you're not there, to many customers it's as if you don't exist.
Two searches, two different customers: 24 hour emergency, and how much a bathroom costs. The second carries ten times the volume and almost nobody answers it honestly — that is the space worth taking.
This trade is seasonal and search shows it clearly: the enquiries arrive months after the first reading. The content has to be published and indexed before the season, not halfway through it.
Enquiries lag reading by two to three months in this trade, so autumn content pays in spring. Judge a page by the quotes it produced, not by where it sits in October.
Town pages work only for the towns you actually cover. Twenty near-identical pages for places you would never drive to read as spam and drag down the ones that matter; six honest ones outrank them all.
Search keeps evolving: rich results, direct answers and AI search engines all count now. We prepare your website to appear there, with well-structured content that machines understand and cite.