The category has to justify itself. What cold pressing means and whether it is different from ordinary juice is searched before anybody buys, and an honest technical answer does more than any lifestyle photograph.
Cleanses bring huge traffic and deserve care. People ask whether they work, and a company willing to give a measured answer rather than a promise earns the trust that sells the subscription instead.
Delivery is where the intent is. Somebody searching for fresh juice delivered has already decided to buy and is looking for a supplier who reaches their street reliably.
Wholesale is quiet money. Cafés, gyms and hotels buy weekly, care about consistency and shelf life rather than about wellness, and almost no producer writes a page for them.