Build pages around dimensions and let the brand come second. A driver who has read 205/55 R16 off the sidewall wants to see exactly that string; a page headed "our tyre range" answers a question nobody asked.
The two changeover fortnights are the whole seasonal game. When the first frost lands, the town searches the same thing on the same morning — and what ranks then was published weeks before, not that week.
Write the storage page properly. "Tyre storage" plus town is a small, deliberate search made by people who have run out of space in a flat, and it converts into two visits a year for as long as they own the car.
Repair searches are urgent and local in the strictest sense: somebody is standing next to a flat tyre with a phone. What they need is whether you can do it today and how long it takes, in that order.