The part number is the most profitable keyword. Whoever types «125x1x22 stainless» buys today, and a page per size beats any catalogue prose.
The material drives the question. Stainless, aluminium, cast iron and composite demand different discs, and those comparisons are searched constantly.
Tool life is the argument that carries numbers with it. How many cuts a disc lasts before it dies sets the cost per cut, and that value convinces an industrial buyer better than any discount.
Failure brings traffic with intent to buy. «End mill snapping», «disc glazing over», «burn marks on the cut» are problems whose answer is a product.
Cutting parameters are an underrated seam. Speed, feed and coolant by material bring engineers in, and engineers sign off orders.
Brands get searched explicitly. Pairing a manufacturer name with a size means hunting availability, not advice, and wanting to see stock.
The customer's trade splits the market cleanly. Metalwork, machining, construction and shipyards buy the same aisle with four vocabularies.
Lead time is a buying criterion on consumables. Whoever cuts today orders where it says «tomorrow», and that sentence belongs on the product page.