What gets booked is a date, not an experience: can we do Saturday, for how many, and what happens if it rains. Answer those three in advance and you get the booking instead of an email.
The customer decides on the move and from a phone, often minutes before booking. A page that only shows prices after a form loses to the platform that shows them straight away.
Age limits, fitness, what to bring and what happens with children are checked last and cancelled over. On the page, they turn into the bookings that actually turn up.
Private hire and group rates are searched for separately from the standard ticket. A page that prices a family, a stag group and a school trip differently catches three bookings that a single price list turns away.
«Free tour or paid visit — what is the actual difference?» Both exist and almost nobody explains what separates them. How a free tour is genuinely paid for and what people usually give, how many people each format holds and what that changes about listening and asking questions, which route and which entries fit into each, and when a private tour truly earns its price.
«How big is the group, and can you hear the guide?» This is the commonest complaint in the trade and the easiest to prevent. What the maximum group size is and what happens when it fills, whether radio headsets are used and what they achieve on a busy street, what walking pace is set and how many stops there are, and how difficulty walking is accommodated.
«Are tickets included, and do we skip the queue?» This is where nearly every argument at the end of a tour starts. Which monuments sit inside the price and which are paid on the spot, what skipping the queue really means and where it is impossible, how long security checks take, and how and until when a booking can be cancelled without losing the money.
Say what happens in the rain. Whether the tour runs, what changes in the route and whether it can be moved: visitors book months ahead from another country, and that paragraph is what makes them press the button.
No filler features: we prioritise what actually brings you customers in your tour guide company — online booking, tours and routes and tours and routes — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your tour guide company it makes a good impression and adds customers.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your tour guide company in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
