In direct sales it is provenance that decides, not price: the farm, the method, the season. Telling that story sells to the people who are deliberately avoiding the supermarket shelf.
Delivery is the first point where the basket gets abandoned: the cold chain, the transit time, what happens in a heatwave. Explained honestly, it stops being a reason to leave.
Two buyers read the same page: the family ordering a box and the shop ordering a pallet. Minimum order, formats and lead time told apart stop each of them wasting the other's time.
Say where else you can be found: which markets, which shops, which restaurants use it. That list is proof, and it catches the customer who searches for the shop before they search for the farm.
Buyers do not know what they are choosing, so they choose on price. Which part of the fish sits behind each name, why the belly is fattier and dearer, how many fillets a tin holds at each grade, and which one is eaten straight from the tin rather than cooked: with that, somebody trades up without being pushed.
A good tin is spoiled at home, not at the cannery. Shelf life unopened and why it improves with time, what to do with an opened tin, whether to transfer it to glass, and how many days it holds in the fridge under its own oil.
Sending it as a gift is the peak of the year and it is decided on presentation. What the selection boxes contain, whether it ships straight to somebody else's address with a card, cut-off dates before Christmas, and what happens if a box arrives dented — anybody sending a present needs that first.
Explain the grades. Why one tin of anchovies costs twice another, what the fillet count means, and which one you would actually put on toast versus keep for a special occasion: that paragraph turns a curious visitor into somebody who orders the expensive one.
We think of your website as another team member: with online shop and wholesale enquiries working 24/7, plus products and range and products and range. You focus on your salt-cured fish company; the website handles capturing and serving.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your salt-cured fish company it makes a good impression and adds customers.
We optimise your website so your salt-cured fish company appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.
