In direct sales it is provenance that decides, not price: the farm, the method, the season. Telling that story sells to the people who are deliberately avoiding the supermarket shelf.
Delivery is the first point where the basket gets abandoned: the cold chain, the transit time, what happens in a heatwave. Explained honestly, it stops being a reason to leave.
Two buyers read the same page: the family ordering a box and the shop ordering a pallet. Minimum order, formats and lead time told apart stop each of them wasting the other's time.
Say where else you can be found: which markets, which shops, which restaurants use it. That list is proof, and it catches the customer who searches for the shop before they search for the farm.
«Do you sell direct or only to the abattoir?» separates two different businesses. Whether there is public sale and in what form — live, carcass, jointed — the minimum order, whether restaurants are supplied, and what changes in price and paperwork between the abattoir and selling at the gate.
Which documents travel with the animal is the first thing asked in an inspection and what gives a buyer confidence. Holding registration, movement documents, veterinary checks and what is recorded per batch, how long it is kept, and what is handed to somebody buying to resell.
Explaining the husbandry without sounding like advertising matters more here than in any other farming sector, and it is the one that faces it least. That it is told with numbers — stocking density, feed, age at sale, antibiotic use and when — rather than adjectives, what can genuinely be visited, and that an open answer outweighs a handsome photograph of a field.
Say what happens to the animals that do not meet grade. Where they go, at what price and whether that is part of your model: a buyer comparing two producers is reading for whether the whole picture is being shown.
No filler features: we prioritise what actually brings you customers in your rabbit farm — online orders and wholesale enquiries, products and stock and products and stock — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your rabbit farm it makes a good impression and adds customers.
An invisible website is useless. We work the local SEO of your rabbit farm — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
