Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
«uPVC or aluminium? Everybody tells me something different.» Each fitter defends what they sell and the customer is none the wiser. Where uPVC genuinely wins — insulation and price — and where it loses: very large openings, dark colours in sun, appearance in a period building; what thermally broken aluminium changes, and when the real difference on the heating bill does not justify the difference in price.
Whether the old window has to come out makes two different jobs, and without saying which, no quote is comparable. Fitting into the existing frame in a day with no mess, against full removal with plastering and painting; how much glass area each loses, and why a very low price is usually the first without saying so.
«Will I actually hear the difference?» — silence gets promised and disappointment delivered. That laminated acoustic glass does more than the number of chambers, that noise also comes through the roller-shutter box and the joints, how many decibels are realistic on a busy street, and what no window will fix at any price.
Say what happens to the wall. Making good inside, the render outside and who repaints: on a full replacement those three lines are the difference between a quote you can compare and one that grows after the fitters leave.
Your PVC window company website isn't just a shop window: it includes online quote requests and everything your business needs — windows and finishes, supply and fitting — integrated and easy to manage. Fewer calls, fewer gaps in your calendar, more customers.
We work with the technology that best fits your PVC window company: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
We position you where your customers are: on the first page of Google and on the map, for searches for your PVC window company in your area. Local SEO done well today is what fills your calendar tomorrow.
