Someone looking for a practice is usually in pain and short on patience. They want to know whether you treat this, when there is an appointment, and what will actually happen — in that order, and without having to ring.
Trust comes before price: a team with faces, real qualifications, honest reviews and a plain description of how a session goes. That is exactly what people check before they book.
Insurers, refunds and what a first session actually includes decide more visits than any explanation of the technique. Written on the page, they save the phone call most people never make.
Who you treat matters as much as what you treat: children, athletes, older patients, pregnancy, people who are nervous about it. Saying so plainly brings the right patient and spares the one you cannot help.
Whether this is the same as a test bought online is the most expensive confusion in the field. A consumer test gives probabilities and ancestry; a clinical study answers a specific medical question, with an indication, validation and somebody to interpret it. Explaining that difference is half the service.
«What if the result is bad, and who explains it to me» is the fear that delays appointments for years. That counselling happens before and after, that it is explained in terms of you, your children and your siblings, how long results take, and that nobody receives a report by email without a conversation booked.
This weighs more than the price of the test. Who can access the result, how long it is kept, what can be erased, and that the law forbids discrimination on genetic data — in writing, that is what produces the appointment.
Say who is not a candidate. Somebody wanting a test with no family history and no clinical question is better served by being told so, and a clinic that turns that person away is the one a hospital refers to.
We build your site around what really drives your genetic testing clinic: test information and consultation booking, what each test does and does not tell you and genetic counselling before and after. A tool that takes work off your plate and brings you customers, not a website that just "sits there".
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your genetic testing clinic, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
An invisible website is useless. We work the local SEO of your genetic testing clinic — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
