The customer checks online before setting off: whether you stock what they want, what time you open, and whether they can park. A site that hides those three answers sends them to the next shop on the street.
What beats online retail is not price but everything a warehouse cannot do: take it home today, try it on, get advice, bring it back over the counter. That belongs on the website, not only in the shop.
Nobody expects the whole shop online, but they do expect to know whether a size is in. Letting someone ask about one item, or hold it until six, turns a browse into a visit that ends at the till.
Name the brands you stock. People search by brand long before they search by shop, and a page that lists what you actually carry picks up those searches while a page about your history picks up nothing.
«Do you distil it or buy and bottle it?» is said often and explained rarely. Which part happens at your still and which is bought in, what macerating botanicals means against using a neutral spirit, how many bottles a batch yields, and why a brand that answers that plainly can ask its price.
Buying it as a gift is half of December and almost never has a page. What suits somebody who already drinks gin and somebody who never has, whether there is a box and a card, whether it ships straight to another address, and the cut-off dates before the occasions everybody remembers too late.
Somebody paying thirty euros for a bottle does not want to ruin it with the wrong tonic. Which mixer carries each spirit and which flattens it, ice or no ice, and two or three specific serves to start with: that is what brings somebody back for a second bottle instead of trying another brand.
Run one page on the tasting. When it happens, whether it is bookable, what it costs and whether that comes off a purchase: an independent spirits shop lives on the people who tried something on a Thursday evening and came back on Saturday.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online orders and gifts, tastings and delivery and tastings and delivery, so every visit has something clear to do and ends up a customer.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your craft spirits shop it makes a good impression and adds customers.
Your website will appear on Google when people search for a craft spirits shop in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
