People search in bedrooms. A three-bedroom house is how somebody describes a move, and a page built around those sizes with an honest range answers the question they actually typed.
The cheap option is the real competitor. Somebody weighing a small van against a full crew wants to know when each makes sense, and an honest comparison wins the jobs where the crew is genuinely needed.
Storage means an incomplete plan. Searches combining removal and storage come from a family whose dates do not line up, and that combination is a longer, better-paid job than a straightforward move.
The calendar moves the price. End of month, Fridays and the summer are expensive because everybody wants them, and explaining that persuades flexible customers to move on a Tuesday and pay less.