Conditions are the market. Digestive disorders, hormonal conditions, food intolerance and new diagnoses are what people type, often the same evening they were given a leaflet and no explanation.
People trying to work out who to trust look up the difference between the professional titles. Answering it fairly, without dismissing anyone, positions the practice as the one that explained rather than the one that sold.
Consultations work well remotely here, which changes the geography completely. A specialism in a narrow condition can serve an entire country rather than one town.
Sports nutrition and clinical work do not mix on one page. An athlete chasing performance and a patient managing a diagnosis want different evidence, different tone and different proof.