People arrive through a symptom. Sleep, anxiety and constant rumination bring somebody looking for relief rather than for a practice, and answering that honestly reaches them before any course is compared.
The most searched question is an admission of failure. Not being able to quiet the mind is what everybody types, and a centre that reframes it kindly gains the reader for good.
Companies search in their own vocabulary. Wellbeing programmes, absence, resilience and workshops for teams belong to a human resources budget, and one contract outweighs a great many individual places.
Named programmes convert quickly. Somebody looking up a specific eight-week course has been recommended it, usually by a clinician or a friend, and is choosing where rather than whether.