Cost is asked per area and per course. Legs, underarms, face: each has a different price and a different number of sessions, and a clinic that publishes both figures is compared on honesty rather than on a headline offer.
Suitability searches are enormous and mostly met with marketing. Whether it works on light hair, on darker skin or during pregnancy are genuine questions, and a straight answer converts better than a promise.
Fear comes before price. How much it hurts, whether it is safe and what happens if the skin reacts is read before anybody looks at a package, and a clinic that answers calmly gets the consultation.
Areas are how people think. Somebody wanting one specific area treated is not interested in a full-body page, and the individual area pages are where most of the bookable intent sits.