Nobody searches for a braiding salon in the abstract. People look for a named style, often with a length or a colour attached, and a page per style meets somebody who decided weeks ago exactly what they want on their head.
Time is the second question. How long a style takes and what it costs is typed constantly, and a salon that answers both is chosen over one that asks people to enquire for a quote.
Parents search separately. Braiding a child's hair involves patience, shorter sessions and a gentler approach, and a salon willing to say it works with children reaches families who ask each other for recommendations.
Protective styling is a goal, not a look. Somebody growing their hair or recovering from damage searches for that outcome, and content about scalp care and safe tension reaches them before any style is chosen.