Nobody types a village name first. They describe what they are picturing: a barn, a walled garden, a house with a view. The setting is the search, and the location narrows it afterwards.
Ceremonies held outdoors are searched separately now and the demand is climbing. Having a licensed or dedicated space for it, and saying so, attracts couples who will change venue to get it.
The season is short and the booking window is long. Couples look from January to March for the following summer, so a venue that becomes visible in May is selling the year after next.
Corporate bookings fill the weekdays and the quiet months. Away days, summer socials and end-of-year dinners are searched with an entirely different vocabulary and never compete with the wedding calendar.