The search happens on the sand, on a phone, in about five minutes. Hours, a picture of the terrace and the walking distance decide it; nobody reads a long page in that moment.
The season is short and the competitor is two hundred metres away. The name of the beach in the title beats the name of the municipality, because that is exactly what people type.
The summer visitor comes once; the regular comes in May and October. A page for the off-season — breakfast, sunset drinks, weekends outside the holidays — adds two months to the year.