Hostelería y alimentación · TePublico.NET

SEO for holiday apartments

A traveller planning a trip searches Google — "holiday apartments near me", your property's name, "self-catering apartments" for your area — and books with whoever makes it easy. SEO for holiday apartments puts you at the top of that search, with the photos, reviews and direct booking that turn a search into a stay booked with you, not a platform.

Get a free quote How our SEO works

In brief

SEO for holiday apartments ranks you for the searches travellers make for your destination and for your property by name.
Local SEO and reviews decide it: your Google Business Profile, your reviews and your photos are what a traveller compares before booking.
We tie your rankings to direct booking, so the search ends in a stay booked with you — not a night lost to platform commission.
Results build over 3 to 6 months and keep bringing direct bookings, with no cost per click and no commission.

A traveller searches with intent and place: "holiday apartments near me", self-catering for your town, "apartments with a pool" nearby, or your property by name after seeing it on a platform. SEO for holiday apartments puts you in front of them at that moment — when they're choosing where to stay and open to booking direct. Miss those searches and the platform keeps the booking, and its cut.

For a holiday let, SEO blends local SEO with your destination's pull. Travellers search by area and by what they want, then check reviews and photos. Your Google Business Profile, your reviews and pages built around your location are what put you in the running and win the direct booking.

The most valuable search is your own name: a guest who found you on a platform often searches for you to book direct and save. Ranking first for your property — and for your area — means you capture that intent and keep the commission, instead of sending it back to the platform.

We connect your rankings to conversion: a fast, photo-led site with direct booking, so the traveller who finds you books with you, not through a platform. The search becomes a booked stay — commission-free, and a guest you can bring back.

Local SEO for your holiday apartment

A holiday apartment lives on local SEO and your destination's searches. We optimise your Google Business Profile, your reviews and searches like "holiday apartments near me", "self-catering in your area" and your property name so you lead the results where the booking is decided. Combined with photos that sell the stay and direct booking, that's what turns searches into commission-free bookings.

What our SEO includes

Keyword research for your sector

We start from what the holiday apartment customer actually searches for, not hunches.

Technical and on-page optimisation

Your website fast, well-structured and indexable: the foundation Google ranks on.

Google Business Profile and reviews

Your holiday apartment on the map and with strong reviews, where local visits are decided.

Clear reports on rankings and traffic

You'll always know how your rankings and traffic are evolving — no jargon.

Content that ranks

We create the pages that answer what the holiday apartment customer is searching for.

Measurable, honest SEO

We work for calls and customers, not vanity metrics. No impossible promises.

How we do it, step by step

1

Initial SEO audit

We analyse your website, your competitors and why you don't show up for holiday apartment searches.
2

Keyword research

We identify exactly what the holiday apartment customer searches for, and with what buying intent.
3

Technical & on-page SEO

We optimise speed, structure, content and tags so Google understands and rewards your site.
4

Local SEO & authority

We work your Google Business Profile, your reviews and your domain's reputation.
5

Measure & keep improving

Clear reports on rankings, traffic and customers, with month-on-month adjustments.

Frequently asked questions

Why does SEO matter for a holiday apartment when I'm on the platforms? +

Because the platforms take 15–20% and own your guest. Ranking for your area and your property name means travellers find and book you direct — you keep the commission and the relationship, and the platforms become just one channel, not your only one.

Can SEO connect with my direct booking? +

Yes, and it should. We rank you for local and property-name searches and send that traffic straight to your direct booking, so a traveller who finds you books with you in a few taps instead of through a platform. The search becomes a commission-free stay.

What content helps a holiday apartment rank and book? +

Pages built around your destination — things to do, how to get there, your local guide — plus your apartments, real reviews and clear availability. That content ranks you for how travellers search and reassures them enough to book direct.

How long until a holiday apartment sees SEO results? +

Expect real traction over 3 to 6 months, improving from there — with peaks in your booking season. Every direct booking it wins is one without commission, so the savings compound quickly.

Much more than a website

Not just your website. Your business's panel.

Table bookings, every contact and your email campaigns — all in one place, no calls or notebooks.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

SEO for other sectors

Also want a website or management software for your holiday apartment?