Comercio y retail · TePublico.NET

Management software for wine shops

A wine shop runs on its stock and its regulars — orders to fulfil, tastings to fill, a cellar you can't have sitting still. Management software for wine shops puts online ordering, an assistant for the questions and email marketing in one place, so bottles sell after closing and one-off buyers become a wine club.

Get a free quote See the platform

In brief

  • Management software for wine shops centres on online ordering connected to your stock — customers buy bottles and cases for delivery or collection from their phone.
  • Orders, tastings and a wine club run in one place, so nothing's tracked on paper and stock keeps moving.
  • An AI assistant answers the repeat questions — what to pair, what's in stock, delivery — on WhatsApp and chat at any hour.
  • Email marketing brings customers back: new arrivals, tasting invites and offers, on autopilot.

A wine shop's week is stock and regulars: selling through the cellar, filling tastings, and turning the customer who bought one bottle into one who buys every month. Management software starts with online ordering connected to your stock — customers buy bottles and cases for delivery or collection, tastings and gift boxes sell online, and everything lands in one place instead of a paper pad. Sales after closing, less stock sitting still.

Around that you switch on what fills the shop and brings people back: an AI assistant that answers the repeat questions — "what pairs with this?", "do you have it in stock?", "can you deliver tonight?" — on WhatsApp and chat at any hour, so no sale goes cold; and email marketing that brings customers back with new arrivals, tasting invites and a wine club, on autopilot. All on the same data.

It integrates with your website and your Google profile: the customer who finds you orders a bottle or books a tasting in a few taps, straight into your system, without calling. We set it up in the real language of a wine shop — stock, orders, tastings, club members — connect it to your site, and support you closely, so you stay on the shop floor, not on admin.

The modules wine shops need

Start with the one that hurts most and switch on the rest when you're ready — they all share the same data.

Starts here

Online orders & pickups

Your clients place orders with a pickup date from their phone, without jamming the phone or the counter.

Email marketing

Campaigns and automations to bring clients back, with ready-made templates and tracking.

Clients (CRM)

The record, history and follow-up for every client and quote, so none slips away.

How we do it, step by step

  1. 1

    We look at your day-to-day

    We map how you work today and where your time and customers leak away.

  2. 2

    We choose the modules

    We start with what hurts most and leave the rest ready to click on later.

  3. 3

    We set it up for your sector

    We tune the software to the real language and needs of wine shops.

  4. 4

    We connect it to your website

    So managing starts where the customer finds you: your website and Google profile.

  5. 5

    We hand it over working

    Simple training and close support so you get value from day one.

It starts where your customer finds you

A customer finds a wine shop on Google and wants a bottle for tonight or a gift now. We connect the management software with your website and your Google Business Profile so they order — for delivery or collection — the moment they find you, no call needed. Making that first tap effortless is what turns a "wine shop near me" search into a sale.

Frequently asked questions

Can it take orders for delivery and collection? +

Yes — it's the heart of it. Customers order bottles and cases online for local delivery or click-and-collect, and every order lands in your system with stock updated, so you sell after hours without a paper pad or a missed bottle.

Can it handle tastings, gift boxes and a wine club? +

Yes. Tastings and events sell tickets online, gift boxes ship by post, and a wine club subscription bills automatically — so you sell far more than single bottles and turn one-off buyers into monthly members.

Can it answer the WhatsApp questions for me? +

The AI assistant answers the repeat ones — pairings, what's in stock, delivery times — by chat and WhatsApp at any hour, and points customers straight to ordering. You stop replying between customers on the floor.

How does it bring customers back? +

With email marketing on autopilot: new-arrival announcements, tasting invites and offers, plus your wine club, with ready-made templates — so a first bottle turns into a regular order.

Much more than a website

Not just your website. Your store and CRM in one panel.

Orders, customers and email campaigns to sell again — no paid external tools.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

Management software for other sectors

Also need a website or SEO for your business?