The day-to-day of an opticians is booking eye tests, keeping prescriptions on file and bringing customers back — and every gap costs: a no-show, an annual recall nobody sent, a prescription that's out of date. Management software automates it, starting with online eye-test booking connected to your diary: customers book by appointment type and optometrist, and automatic reminders keep the diary full.
Around that booking core you switch on what keeps customers loyal: a customer record (CRM) with each person's prescription history, preferences and recall dates, so annual reminders go out and nobody drifts to the chain; and an AI assistant that answers the repeat questions — hours, prices, "is my prescription still valid?" — by chat and WhatsApp at any hour. All sharing the same data.
It integrates with your website: the customer who finds you online books an eye test straight into your diary and lands in your records automatically. We set it up in the real language of an opticians, connect it to your site and Google profile, and stay alongside you — so you focus on eye care, not admin.